According to Smithers Pira’s market analysis, the number of products in the global retail industry that adopted custom flexible packaging increased by 12% in 2023. This packaging solution reduced transportation costs by 15% by optimizing material thickness (reducing by an average of 0.1 millimeters). For instance, in Procter & Gamble’s sustainable packaging project promoted in 2022, Logistics efficiency has increased by 25% after the use of customized flexible packaging.
A study conducted by McKinsey & Company shows that the average return on investment for custom flexible packaging in the retail supply chain is 30%, and its lightweight design (reducing weight by 20%) has increased the utilization rate of warehouse space by 18%. Referring to Amazon’s packaging optimization plan implemented in 2021, The company has reduced the delivery time of each order by 10 minutes by customizing flexible packaging, thereby enhancing customer satisfaction.
From an environmental perspective, according to data from the European Plastics Association, the recyclability rate of custom flexible packaging has risen from 40% in 2020 to 60% in 2023, with its carbon footprint reduced by 15%. For instance, Unilever pointed out in its sustainability report released in 2023 that The product life cycle assessment after adopting customized flexible packaging shows that greenhouse gas emissions have decreased by 12%, which is in line with the EU’s circular economy strategy.
In terms of innovation, FlexPack Mag’s industry survey indicates that the customization rate of custom flexible packaging will reach 70% in 2024. Its compressive strength (up to 50 psi) and humidity tolerance (stable performance at a relative humidity of 95%) support applications in fresh food retail. For instance, in Walmart’s smart packaging system launched in 2022, After integrating custom flexible packaging, the shelf life was extended by 30% and food waste was reduced by 20%.
Consumer behavior research released by NielsenIQ in 2023 indicates that retail brands using custom flexible packaging saw an average sales growth of 18%. The convenience of opening the packaging (with a 25% reduction in opening force) enhanced the user experience. For instance, in its 2024 marketing campaign, Coca-Cola achieved personalized promotions through custom flexible packaging. The response rate has increased by 22%, which proves its efficient adaptability in retail.